GoBe is a network for consumers looking for unique traveling experiences. As a subsidiary of the Royal Caribbean, GoBe offers unique experiences, stays, and trips for a fair rate. Some describe it as AirBnB experiences with a hotel component.
At this time, GoBe did not see the light of day as the project ended up being sunset before launch, but a great deal of effort helped craft a unique experience that I'm still proud to share.
I was the lead product designer and illustrator in this role and worked with two teams to help deliver the quality the client was striving for. The core deliverable is a response web-based experience with e-commerce capabilities. I was tasked with designing an entire platform encompassing everything from landing pages to checkout flows.
Providing a great user experience was at the top of my list since it could significantly affect sales and conversions.
Inspiration was collected from competitive audits, other online networks like Airbnb, and the culture you might experience when traveling the world.
GoBe had preexisting branding, so that I could use their logo as another source of inspiration. The color selection is a CMYK type of palette, which gave me near free range to choose an optimal color palette for the project. I enhanced it to use it in black-and-white applications where color isn't ideal.
At the start of any UX/UI-related project, I first research and take cues from the inspiration I previously collected. After this phase, I began thinking about scalable systems.
Web and mobile applications often feature several components that make up the whole. During this time, I brainstormed those components and how a given user might react.